Why Supporting a Small Business Matters…and How to Do it
Today is Small Business Saturday. For those who don’t know about this shopping holiday, Small Business Saturday was started in 2010 by American Express to encourage shoppers to buy local on the Saturday after Thanksgiving. Click here to see more about the holiday.
Why should you shop small today and every day? Here’s a quick list, plus some ways to support even if you can’t pull out the wallet!
Why Shop Small?
Small businesses have a unique selection of items that you won’t find in a bigger box store
Customer service is usually wayyy better and more personalized
Small businesses make an economic impact in local communities through job creation and tourism
If a small business doesn’t have what you’re looking for, they can probably get it for you quickly or even custom make it!
Small businesses are more likely to give back to the community
You can put a face to a name and you’re more likely to get to know a small business owner
Small businesses add to the charm and feeling of your neighborhood!
Remember, all those big businesses were small businesses first
Prices aren’t necessarily higher than the big guys, sometimes they’re pretty competitive
Small business owners are generally experts in their field
It feels good to support small businesses!
How You Can Help Small Businesses
The most obvious way you can support a small business is by choosing to spend your money with them. But there might be times where you open up your wallet and a little spider crawls out. In those cases, you can still help. Here’s some ways you can help support small businesses every day!
Look for local made products in your neighborhood grocery, beauty salon, consignment shop, etc.
Leave positive reviews on Yelp or Facebook for small businesses you love!
Share photos of products you bought, places you visited or the lovely meal you enjoyed on social networks
Check your newspaper for events around town where vendors will be set up. There’s lots of local artists,craftspeople and farmers selling their goodies if you know where to look.
Following a business on Facebook or Twitter? Join the conversation! Likes, comments and shares increase visibility for small businesses online.
Sign up for small businesses rewards programs or newsletters. It shows your support, plus you get exclusive deals!
Like a place? Tell all your friends! Word of mouth is a powerful tool for small businesses.
Finally, share this post with others so they can support too!